New surveys released through three of CareerBuilder’s niche sites – MiracleWorkers (which caters to healthcare workers), WorkinRetail (serving the retail industry) and Sologig (focused on contract and freelance positions) – reveal the information workers value most on an organization’s social media pages – and what social media moves they despise. Continue reading
Talent Acquisition > Sourcing > Emerging Media > Social Media
How NOT to Break Bad News to Employees: Lessons from Netflix’s CEO
- September 19th, 2011
- 2 Comments
This morning, Netflix co-founder Reed Hastings issued an apology on the company’s blog for failing to show “respect and humility in the way we announced the separation of DVD and streaming, and the price changes.”
For those who haven’t heard, Netflix recently announced it was going to start charging its streaming and DVD-by-mail services separately (now, the latter service will be named Qwikster). Continue reading
Think Like a Marketer to Capture Top Talent
- September 7th, 2011
- 2 Comments
The one change you need to make to get a better quality of candidates may just be your mindset.
If you really want to know what it takes to recruit today’s best candidates and stay competitive in the market for top talent, it’s time to stop thinking of yourself as a recruiter and start thinking of yourself as a marketer. Continue reading
One Last Summer Fling: A Longing Glance Back at August’s Workplace News and Trends
- September 1st, 2011
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Well, September’s arrived, in all its changing leaves and apple picking and perky back to school-ness. But while we’re eyeing fall hayrides, relationships, report cards, or menu overhauls, let’s savor the last of the warm summer breezes, sit on the porch swing with a cool drink, and take a moment to enjoy August’s workplace news, trends, and gossip. Continue reading
Emerging Media: The Best Opportunities You Aren’t Taking Advantage Of
- August 31st, 2011
- 3 Comments
Job seeker behavior has changed remarkably in the past few years. So why hasn’t your recruitment strategy?
In this competitive market for talent, it is imperative that employers be at the forefront of what job seekers find accessible. With today’s emerging technologies job seekers have come to expect a more interactive experience when it comes their job search. Continue reading
Klout and Recruitment: Passing Trend Or Permanent Hiring Tool?
- August 4th, 2011
- 10 Comments
Your hotel may whisk you off to a Cirque du Soleil show, an upgraded luxury suite or a fabulous dinner.
That phone call about your computer issues that normally passes you through four different people may shoot you directly to Susan, the manager. Continue reading
Beyond Likes, Fans and Followers: 7 Ways to Rethink Social Media
- July 12th, 2011
- 5 Comments
This afternoon, social media strategist and business consultant Amber Naslund again lent her expertise to CareerBuilder’s small business clients – this time by hosting the free webinar, Social Media for Small Businesses.
Over the course of the hour, Naslund discussed why and how small businesses can apply the lessons of her book, The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social, to engage both customers and employees and see bottom line results. Continue reading
The Five New Social Media Rules for Employers
- July 7th, 2011
- 1 Comment
“We often say that if you don’t love social media, you suck at social media, and that’s often true,” social media consultant and business strategist Amber Naslund recently told me over email.
She has a point: You can’t fake enthusiasm if it’s not there, and if you try, it will come across in the social space. Continue reading
Your Open Position as a Consumer Product: Do Job Seekers Want to Buy From You?
- July 6th, 2011
- 3 Comments
Have you ever compared the experience job seekers go through when searching for a job to the experience you go through when, say, buying a car? Believe it or not, the two experiences are more closely linked than you may realize. Continue reading
Recruiting in The Now Revolution: An Interview with Author and Social Media Strategist Amber Naslund
- June 24th, 2011
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“The foundation of business is changing under our feet, and we need folks who are adaptable to – even thrive on – engineering and stewarding that change.”
In the following Q&A, Amber Naslund, VP of Social Strategy for Radian6, discusses her new book, The Now Revolution: 7 Shifts To Make Your Business Faster, Smarter, and More Social, which she co-authored with social media strategy consultant Jay Baer. Continue reading
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