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Fifty-Four Percent of Candidates Use Social and Professional Networks for Job Research

While online search, traditional networking and job boards are the top three ways candidates find jobs, workers approach their job search much like a consumer purchase, using multiple avenues to evaluate potential employers months before they take action and apply to positions.

To dig deeper into company culture, market standing and new developments,

  • 84 percent will read the company’s website
  • 54 percent will research companies on social and professional networks
  • 53 percent will read news about the company online

Most research resources are used prior to a candidate applying for a job, illustrating the importance of a good first impression and the need for organizations to be fully aware of their digital footprint.

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Stephanie Gaspary

About Stephanie Gaspary

Stephanie Gaspary joined CareerBuilder’s corporate marketing department in 2006 as the manager of the marketing communications team. She was responsible for launching CareerBuilder’s first employer blog, The Hiring Site, and was an early champion for using social media as a communications channel to reach both our employer and job seeker audiences. In 2010 she was promoted to director of social strategy and creative services, overseeing CareerBuilder’s 100+ social accounts, establishing social listening and engagement strategies and leading creative execution for both corporate and consumer audiences. Within this role she was able to reshape how we messaged our consumer audiences, knowing many were seeking new opportunities in a very uncertain job market. Stephanie has the ability to understand our customers’ needs and create opportunities to share the CareerBuilder story with any audience through clear and meaningful communication, creative strategies and branded execution to maximize awareness, generate preference and incite action. In Stephanie’s current role, managing director of content strategy, she continues to streamline how we message, educate and interact with job seekers, through our public marketing and communication channels and our paid client services portal channels. Stephanie is also responsible for consumer products, looking for new opportunities to present relevant offers to job seekers throughout their career lifecycle. Stephanie holds an Master's in Business Administration and a Master's in Management - both from North Park University. Connect with Stephanie on Twitter at http://twitter.com/sgaspary or on LinkedIn at http://www.linkedin.com/in/sgaspary.
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Rajpreet 8 pts

Thanks for including the section in the infographic about how a new job is like a major purchase. I hadn't considered that sort of statistic before and the results are enlightening. Considering how much the younger generation switches jobs, each of their job switches still carries a lot of weight. It would seem Millenials would rank accepting a new job lower. 

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