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Project! Give Your Job Postings the Teen Movie Makeover Treatment

Are candidates saying “whatever” to your job postings? Fear not, because if coming-of-age teen films like The Breakfast Club, She’s All That or Clueless have taught the world anything, it’s that sometimes the smallest adjustments can have the most jaw-dropping, “can-you-believe-this-it’s-not-butter?” effects.

Your job postings are no exception: You’d be surprised what just a few small changes can do to boost their job candidate traffic and EOI.

It makes sense if you think about it. Job seekers spend, on average, about 30 seconds scanning a job posting, and in that time they’re looking for more than just words on a page: 75 percent of job candidates say the look and feel of a posting influences their decision to apply, according to CareerBuilder research.

That said, if you want to get the attention of that hot job candidate EVERY girl in school employer has their eye on, giving your job posting a little extra attention in the looks department might just be the boost you need. (Whether you want to do it to the tune of ‘Supermodel’ playing in the background is your call.)  Make sure your job posting isn’t a full-on Monet – and check out the below tips to…

Turn Candidates’ Heads: Five Things Every Hot Job Posting Should Have

  1. Bullets. Remember, the easier a Job Posting is to read, the more likely a job candidate is to read it in full and recognize whether or not he or she is truly qualified for the position, and the less likely you are to end up with a stack of unqualified candidates. Bullets are one of the simplest but most effective ways to improve the appearance of your job postings. They help break up the text and make it easier to pinpoint a job’s most attractive qualities.
  2. Your Company Logo. Wherever possible, include company logos or slogans in the job posting. CareerBuilder research has found that, on average, branded job postings perform 20 percent better – meaning they get more views and generate more applications – than non-branded job postings. In a separate survey, 65 percent of job seekers found tag lines and images of a company’s culture on a job posting persuasive.
  3. Photos. Whether from company events or of individual employees you want to recognize, photos are one of the easiest ways to show not only what makes your company different, but also that you value your employees – a major turn-on for job candidates. (A word of caution: avoid using stock photos. The point of a job posting is to show what makes your company different, and nothing says “We are highly unoriginal” like a photo that countless other companies are using, too.)
  4. Videos. There’s a reason YouTube gets one billion (yes, that’s ‘billions’ with a ‘b’) visitors a month – people love consuming video content; this could explain why recruitment videos perform so well. According to CareerBuilder internal data, job postings with video icons are viewed 12 percent more than postings without video, and CareerBuilder clients receive a 34 percent greater application rate when they add video to their job postings.
  5. Company Accolades. Win any “Best Places to Work” or “Employer of Choice” awards? Has your company been recognized by any organizations for its diversity efforts, corporate social responsibility or family friendly employment policies? Don’t hide these from job seekers, who want to know that the company they choose is in with the in crowd.

Looks, of course, aren’t everything. But how can you expect to show job candidates how beautiful your company is on the inside if you never get their attention in the first place?

Mary Lorenz

About Mary Lorenz

Mary is a copywriter for CareerBuilder, specializing in B2B marketing and corporate recruiting best practices and social media. In addition to creating copy for corporate advertising and marketing campaigns, she researches and writes about employee attraction, engagement and retention. Whenever possible, she makes references to pop culture. Sometimes, those references are even relevant. A New Orleans native, Mary now lives in Chicago, right down the street from the best sushi place in the city. It's awesome.
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