We’ve been talking a lot about mobile recruitment lately yet many of you may still not buy into all the hype. Just two decades ago, the idea of having a website dedicated to recruitment was unheard of; however, that all changed once employers began to understand that not only was the internet not going away, it quickly became the most effective way to reach job candidates. Today, the same is being said about mobile technology. People across all demographics are utilizing mobile technology to do what they normally would do from a desktop or laptop device – from checking email to engaging in social media, catching up on news and entertainment, shopping and even job searching.
What Exactly is Mobile Recruitment?
In the simplest of terms, mobile recruiting is the ability to market to prospective
talent with or on a mobile device. On a deeper level, mobile recruiting is also
about opportunity – the opportunity to connect with job seekers anywhere, and
at any time; provide a bett er candidate experience; streamline your own process;
and engage job seekers in entirely new and unique ways.
Mobile Warming: The Fast and Furious Rise of Mobile Usage
Taking on any new business venture can feel burdensome or even downright scary;
therefore, it’s no wonder you might be hesitant to create a mobile recruiting strategy.
But the reality is, with the vast majority (70 percent) of job seekers using mobile technology to apply for jobs, recruitment is going mobile. Still not convinced?
Consider the following:
One in five employers who have mobile career sites reported that at least 20 percent of their applications come through mobile devices. TWEET THIS
Today, nearly a quarter of all online activity takes place from mobile devices. By 2015, mobile devices will surpass laptop computers in online usage. TWEET THIS
31 percent of people searching for “jobs” on Google are doing so from a mobile device. TWEET THIS
9.3 million workers searched for jobs via their mobile devices in Mar. 2013, up from 2.3 million in Mar. 2012. TWEET THIS
Since CareerBuilder enhanced the mobile apply process for U.S. clients last year, mobile applications have increased by 50 percent. TWEET THIS
72 percent of smartphone owners want mobile friendly sites. TWEET THIS
79 percent indicated that if they land on a website that is not mobile friendly, they will find another mobile friendly site to do the job. TWEET THIS
Mobile Readiness: More Reasons to Make Sure You’re Mobile-Optimized
Last month we released our 2013 study on mobile recruitment adoption, uncovering only 20 percent of Fortune 500 companies have mobile-optimized career site. For those of you who don’t yet have plans to build a mobile careers site, you may feel like you have some time to make a decision to go mobile. But, before you rest easy, you better check how much mobile traffic your current careers site gets today. (Never tried it? Check out Google’s free Analytics tool to see the portion of mobile traffic to your site.) Given that nearly a quarter of all Internet traffic comes from mobile devices, chances are a significant portion of your visitors are mobile.
Also, due to recent changes to Google’s algorithm, you might start seeing a lot less traffic.
In June 2013, Google announced a change to its mobile search algorithm that will demote web pages in the organic search results that are not built with a responsive mobile web design. In other words, if your website isn’t built to render a mobile-optimized version of each page, your career site and job posting pages are going to start ranking lower and may even be removed from Google’s mobile search results altogether.
Find out if you’re at risk by answering the following questions:
When you go to your company website from your own smartphone or tablet…
- Do you see a regular HTML desktop version of the page?
- Does clicking on a search result for an internal page (for example, a specific job posting or job category landing page) redirect you to the home page of your mobile site?
- Does there appear to be any Flash video or other content that takes more than a few seconds to load or doesn’t display correctly?
If the answer to any of the above questions is “yes”, your site could be subject to demotion in Google’s search results and your pages could be removed from search results altogether.
The time to go mobile is now. With these changes, having a mobilized website isn’t just
‘ideal’ – it’s necessary.
Mobile Recruitment: Next Steps
If you’re starting to feel a little uneasy about your company’s lack of mobile readiness, fear not. There are a lot of great tools and resources to help you get started. CareerBuilder also offers a comprehensive mobile solution designed to attract the best talent to your organization. Another great starting point is to download our new report: Upward Mobility: The Opportunities and Advantages of Mobile Recruitment.