If you’re Google, you have Hollywood A-listers like Vince Vaughn and Owen Wilson unofficially telling the world how awesome you are. But for others, who may not even be able to muster a D-list cast to tell your story, having an effective employer branding strategy is paramount if you’re looking to attract A-list talent. And merely relying on your consumer brand isn’t enough.
Still, CareerBuilder research has found that 37 percent of respondents don’t have such a strategy in place.
Meanwhile, some of their counterparts use a combination of tools — including media such as YouTube, television and mobile — as well as other tactics to target the right messaging to potential candidates.
You may be interested to see our post from earlier this year: What Your “Harlem Shake” Video Says About Your Company’s Culture.
So, lest your next move is to put in a call to Tom Hanks to star in a blockbuster about your company, it would serve you well to read up on what other employers are really doing to achieve optimum hiring results and build a successful employment brand.