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Ho Ho Holiday Hiring Heats Up – Here’s the Scoop on Seasonal Work Trends

holiday hiringAs temperatures plunge into single digits and the great outdoors begins its annual transformation into a winter wonderland, things will be heating up indoors – in terms of holiday hiring, that is.

More than 1 in 3 (39 percent of) retail hiring managers say they intend to hire seasonal workers this holiday season, according to a new CareerBuilder survey. That number has steadily improved from 36 percent last year and 29 percent in 2011.

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The survey, conducted online by Harris Interactive, took into account responses by more than 2,000 hiring managers and HR professionals across industries and company sizes.

Brent Rasmussen, president of CareerBuilder North America, pointed to a growing trend where many employers are test driving candidates before committing to hiring them in the long term. In fact, nearly half (49 percent) of employers in the U.S. bringing seasonal workers on board say they intend to transition some into full-time, permanent positions – this is up 10 percentage points from last year. “Seasonal work is a good way for job seekers to network, showcase their abilities and secure a permanent position in a variety of industries,” according to Rasmussen.

Trends You Should Watch For

  • Beyond retail. Even though retail and seasonal work are like the PB&J of the recruiting world, other positions in corporate settings are also popular. Examples of hot areas this year include customer service (33 percent), shipping/delivery (18 percent), inventory management (17 percent) and administrative/clerical (15 percent).
  • Re-hires aren’t rare. In fact, the vast majority of employers (67 percent) who hire seasonal staff admit to re-hiring familiar faces each holiday season.
  • Calling all college students. Nearly half of employers say they lean more toward college students for seasonal positions. Here’s a breakdown: college students (45 percent), experienced workers who aren’t retired (34 percent), high school students (23 percent) and retirees (17 percent).

Make sure you check out our complete press release for more details on hiring this holiday season.

And we want to hear about your hiring plans. Are YOU are planning to hire seasonal workers this year? Do you use this strategy to test-drive candidates before hiring them in the long term? Leave a comment below or tell us on Twitter (@CBforEmployers) or Facebook (CBforEmployers).

Deanna Hartley

About Deanna Hartley

Deanna Hartley is a senior copywriter and community manager on the creative services team at CareerBuilder, where she writes about issues that are top of mind for employers and recruiters – including talent acquisition, employee engagement and retention. An avid social media user, Deanna is the face behind @CBforEmployers on Twitter as well as CBforEmployers’ Facebook and Instagram pages, so it’s easy to stay connected with her. Prior to joining CareerBuilder, Deanna was a senior editor for the Human Capital Media Group, publishers of Talent Management, Chief Learning Officer, Diversity Executive and Workforce Management magazines. Deanna holds a master’s degree from Northwestern University’s Medill School of Journalism. She loves caffeine, social media, pop culture and dogs – though not necessarily in that order.


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