Recruitment Tips, Employer Trends, and Hiring Insights from CareerBuilder

Supply & Demand > Talent Acquisition

What Can Cupertino’s Boom Teach YOU About Recruiting?

CupertinoCupertino, California: home of Apple, Inc. and a city that didn’t experience booming success until one industry – IT – radically changed it. It can be argued that much of Cupertino’s growth stems from Apple’s presence, and I was curious to find out what other industries benefited from the IT giant.

The impact one booming industry can have on an entire city is actually quite astounding. Based on the rapid growth of one dominant industry in a city, other industries are likely to exhibit organic, albeit smaller, growth due to the job creation that the larger industry spurs.

Population Boom, Money Boom

In just one decade (between 1990 and 2000) the population of Cupertino grew by more than 10,000 - a remarkable 25.5 percent increase from 40,263 to 50,546 residents.

Though the city had experienced previous population booms, much of the boom during this decade could be specifically attributed to Apple. As you may know, the IT giant moved into the infamous Infinite Loop campus and today employs 12,000 people at its Cupertino headquarters.

Employees in Cupertino and throughout much of Silicon Valley were able to afford larger homes at higher prices, compared to nearby residents. According to Zillow, the average Cupertino home is valued at over $1.4 million today — about double the value for homes in Santa Clara county.

Know Your Competition

So what does this mean for recruiters and employers who live outside of this IT hub?

First, it’s important for employers to get a solid understanding of everyone who is competing for their employees, not just companies that are their direct competition. For example, engineering companies may not think of organizations doing business in Silicon Valley as competition. But they are competing for the same talent, and recruiters need to know what those industries are in order to have a better understanding of the value proposition they’re using to entice prospective candidates.

Understanding industries outside of your competition that are fighting for your employees is essential. And if you’re looking for resources that can help, using EMSI and tools such as CareerBuilder’s Supply & Demand Portal can help you get a better understanding of how your competitors are recruiting.

In related news, see how Williston, N.D. – a formerly sleepy agriculture town – is growing nearly five times faster than the rest of the country, and the challenges employers face in finding talent for newly created roles.

Brendan O'Neill

About Brendan O'Neill

Brendan O’Neill has been with CareerBuilder since 2004 with roles in direct sales, management, training and business development. Most recently, Brendan has been with CareerBuilder’s Workforce Analytics team, rolling out data-driven solutions for clients in the US and Canada. Working with labor market data compiled by EMSI, Brendan works with customers to help them better understand growth trends, talent pipelining and site selection.


  1. Trackback says:


    I know where the images from the blog posts are, but don’t know where to look for the blog posts in my backups. Can you help? Hope it’s not a silly question..

  2. Trackback says:


    I want to start a blog that everyone will read. After all, my opinions are extremely important. How do I get started?.

  3. Trackback says:


    Hi,.. I want to post directly to my wordpress blog from my desktop, specifically from Command prompt… I know there is a protocol called xml-rpc, but that is of no help to me, as I don’t know what on earth it is. Any help would be appreciated..

  4. Trackback says:

    wow thats great

    i buy a domain and host and as subdomain i have a choice to creat a blog. i love to do it but i completely dazed!!! can anyone help me to make it right?. I buy a domain and host and as subdomain i have a choice to creat a blog. i love to do it but i co…

  5. Trackback says:

    I have some question

    The screen in my blogger website is way too small. I don’t know how to make it bigger, do you guys know how to make blogger videos in your site bigger?.

  6. Trackback says:


    I wanna start a website about fantasy sports. I have lots of ideas for content..

Stay Connected