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Employment Branding > Social Media > Talent Factor

3 in 5 Candidates Check Employers Out on Social Media

talent statisticsSorry George Clooney, Julia Roberts, Kate Hudson and any other celeb who for one reason or another has spoken out against the need to be on social media — but it seems to be much too valuable a resource to both employers and job seekers to check up on one another.

According to CareerBuilder’s 2013 Candidate Behavior study, the majority of candidates (62 percent) check employers on social media. Candidates do much of their homework before ever applying to a company by researching them on social media to see if they are who they say they are.

This reinforces the need for employers to focus on building strong employer branding efforts, something that appears not to be a priority for some.

As you may know, the social media spying is a two-way street with 39 percent of employers use social networking sites to research job candidates, up slightly from last year. Nearly half (43 percent) of those employers reported that they came across unfavorable information about certain candidates that dissuaded them from closing the deal, whereas nearly 1 in 5 (19 percent) stumbled upon favorable information that gave them the green light to bring candidates on board.

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Deanna Hartley

About Deanna Hartley

Deanna Hartley is a senior copywriter and community manager on the creative services team at CareerBuilder, where she writes about issues that are top of mind for employers and recruiters – including talent acquisition, employee engagement and retention. An avid social media user, Deanna is the face behind @CBforEmployers on Twitter as well as CBforEmployers’ Facebook and Instagram pages, so it’s easy to stay connected with her. Prior to joining CareerBuilder, Deanna was a senior editor for the Human Capital Media Group, publishers of Talent Management, Chief Learning Officer, Diversity Executive and Workforce Management magazines. Deanna holds a master’s degree from Northwestern University’s Medill School of Journalism. She loves caffeine, social media, pop culture and dogs – though not necessarily in that order.


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