Sorry George Clooney, Julia Roberts, Kate Hudson and any other celeb who for one reason or another has spoken out against the need to be on social media — but it seems to be much too valuable a resource to both employers and job seekers to check up on one another.
According to CareerBuilder’s 2013 Candidate Behavior study, the majority of candidates (62 percent) check employers on social media. Candidates do much of their homework before ever applying to a company by researching them on social media to see if they are who they say they are.
This reinforces the need for employers to focus on building strong employer branding efforts, something that appears not to be a priority for some.
As you may know, the social media spying is a two-way street with 39 percent of employers use social networking sites to research job candidates, up slightly from last year. Nearly half (43 percent) of those employers reported that they came across unfavorable information about certain candidates that dissuaded them from closing the deal, whereas nearly 1 in 5 (19 percent) stumbled upon favorable information that gave them the green light to bring candidates on board.